Life insurance is a financial product that provides financial protection to your loved ones in the event of your death. While the topic of death may not be pleasant to think about, life insurance can offer peace of mind and serve as a crucial safety net for your family’s future.

Here are some reasons why people choose to buy life insurance:

  1. Income Replacement: If you are the primary earner in your family, your sudden absence could leave your dependents in a financially difficult situation. Life insurance can replace lost income and ensure that your loved ones can maintain their standard of living, pay for everyday expenses, and cover long-term financial obligations such as mortgage payments, education expenses, and debts.
  2. Debt Repayment: If you have outstanding debts such as a mortgage, car loans, or credit card debt, your life insurance policy can help settle these financial obligations after your passing. This prevents your family from being burdened with debt and gives them a fresh start.
  3. Funeral and Final Expenses: Funerals and associated costs can be expensive. Life insurance can cover funeral expenses, burial or cremation costs, and other final expenses, relieving your family of these financial burdens during an already difficult time.
  4. Education Funding: If you have children or dependents who are planning to pursue higher education, life insurance can provide funds to support their educational goals even if you’re not there to provide for them.
  5. Estate Planning: Life insurance can be an effective tool for estate planning. It helps to ensure that your heirs receive an inheritance, pay estate taxes, or settle any estate-related expenses.
  6. Business Continuity: If you are a business owner, life insurance can be used as a tool to protect your business and provide financial support in case of your death. It can help with business succession planning, covering debts or providing funds to buy out your share of the business from your heirs.
  7. Supplement Retirement Savings: Some life insurance policies, such as permanent life insurance, offer a cash value component that can grow over time. These policies can be used as a long-term savings vehicle or a source of supplemental income during retirement.

It’s important to assess your specific needs, financial situation, and long-term goals before purchasing life insurance. At Deer Insurance Agency we guide you through this process and help you get the policy that works best for you and your family. Start your quote process HERE and quote your life insurance with multiple carriers in just seconds. Yes, seconds!

Deer Insurance Agency, LLC is an independent insurance agency licensed in the states of Florida, South Carolina, and Maryland. If you live in any of the States we provide insurance solutions and need life insurance, we’ll be more than happy to help.

At Deer Insurance Agency, you are DEER to our HEART!

On Wednesday December 14, 2022 Florida Governor, Ron DeSantis, signed Senate Bill 2A, Property Insurance, at the second special session of this year designed to “repair” the property insurance market in Florida. This was a HISTORIC reform for all Floridians who have been struggling with an unstable insurance market driven by many “unnecessary” lawsuits and catastrophic events that led to high record premiums.

It is unthinkable how to many homeowners the average annual premiums have more than triple in the last three years. The insurance industry has seen underwriting losses of approximately $2 billion in the last couple of years. Even worst, we have seen carriers go under while others decided to close shop and leave our beautiful Sunshine State.

Finally, there is light at the end of the tunnel.

Even though this new Bill doesn’t mean that everything will be perfect tomorrow, it is definitely some light at the end of a very dark tunnel. Below we list some of the most important items the Bill corrected that will help stabilize the Homeowners and Property Insurance Market.

Here are some of the most important provisions:

  • One-Way Attorney Fees: it eliminates one-way attorney fees in suits arising in residential and commercial property insurance.
  • Assignment of Benefits (AOB): it prohibits AOB contracts of residential and commercial property insurance policies issued on or after January 1, 2023.
  • Bad Faith: requires a breach of contract before a policyholder can sue a property insurer for settlement-related bad faith.
  • Offer of Judgment – makes attorney fees available for the prevailing party in offers of judgment (proposals for settlement).
  • Arbitration: allows carriers to include mandatory binding arbitration in their policies.
  • Claims Handling: it reduces from 90 days to 60 days the time insurance companies have to pay or deny a claim, unless extended by regulators; and reduce from 14 days to 7 days the time a carrier has to review and acknowledge a claim communication and begin an investigation, along with other time requirement changes.
  • Claim Filing: it reduced the deadlines for policyholders to report a claim from 2 years to 1 year for a new or reopened claim, and from 3 years to 18 months for a supplemental claim.
  • Office of Insurance Regulation (OIR): allows the Florida OIR to withdraw approval of policies with an appraisal clause for companies that routinely invoke it; enhances OIR’s ability to do market conduct examinations of property insurers after a hurricane, including examinations of managing general agents; allows OIR to discipline insurers for abuse of the appraisal process; adds information regarding the use of appraisal to the list of information that a property insurer must include in its quarterly reports to OIR.

These are just some of the new changes that will impact the insurance industry in 2023 and beyond. As an Independent Insurance Agency that provides property insurance solutions to lots of customers across the State of Florida, we can say this is a big WIN for all of us. The insurance marketplace needed to be corrected because we were heading down a very scary rabbit hole. Hopefully, this will bring many more carriers to our Sunshine State and make our market more competitive and more accessible.

Deer Insurance Agency is an independent insurance agency located in Jacksonville, Florida. We provide homeowners, flood, auto, and commercial insurance solutions throughout the State of Florida.

My only daughter, my little miracle, has asked me many times what I want for Mother’s Day. Taking a nap or to sleep has always come to mind when thinking about her question. I have told her “I don’t know” but deep down I really knew. I just didn’t have the heart to tell her in case something went wrong.

What I really wanted was to close on the house that we wanted for years. The house we all love and that has so much sentimental value to us. I have wanted that for a long time. For anniversary, birthday, Christmas, Three Kings Day, valentines and everything else in between. I had faith God was guiding us during the whole process and He certainly did. We learned, we grew, and together as a family we embarked on a journey that led us to finally own the house. With God’s help and blessings we were able to buy it. That just happened, before this Mother’s Day, and it was the most amazing gift. A nap would also be fine just in case she (or my husband) read this, lol.

I wish all mothers health, life, peace, joy, abundance, wholeness, security, sleep/rest time and much, much love. I pray God blesses you all and guides you through every step of your journey. I wish you are granted what your heart desires and dreams. I really wish you all the best!

At Deer Insurance Agency we wish all the mothers of the world a Happy Mother’s Day! 

May God bless you all!

Some of the basics

In the beautiful sunshine state any vehicle with a current Florida registration must be insured with a Personal Injury Protection (PIP) and Property Damage Liability (PDL) automobile insurance coverage. The requirements are a minimum of $10,000 in PIP and a minimum of $10,000 in PDL. It is mandated that PIP covers 80% of all necessary and reasonable medical expenses up to $10,000 resulting from a covered injury, no matter who caused the car accident. On the other hand, PDL coverage pays for damage to another person’s property caused by you or someone else driving your insured vehicle. 

If you want to adventure into the wondrous world of auto insurance in Florida you can check out the information on Florida Highway Safety and Motor Vehicles (FLHSMV).

So, are those minimum enough?

Well, as it happens with other things in life, the minimum may not be enough but it is way better than nothing. Also, it is required by law, so it is definitely necessary to comply. 

When in doubt, I recommend you do something about it. Be proactive. Be a protector. Knowing about other optional insurance coverages can help you make an informed decision that better protects your assets and gives you peace of mind. 

Optional auto insurance coverages related to PIP and PDL

Bodily injury liability (BIL): It is not required but it can be a very helpful coverage. It pays for injury or death to others when you are at fault in a car accident. This coverage will pay for the other party’s medical expenses related to the car accident you were at fault.

For example (and I am really hoping it does not happen to you) say you are at fault in an automobile accident and the other driver is injured.  The other driver’s PIP coverage covers his medical bills up to the limit of the coverage. Then, the other driver’s insurer decides to subrogate the medical claims from you because you were at fault for the accident. If you do not have BIL coverage you have to pay for that out of pocket. Instead, if you have BIL, that coverage will reimburse the other driver’s insurance company up to the limit you selected. 

Extended PIP: This is a supplemental coverage that extends medical benefits for you and your family members. The basic PIP covers up to 80% of your medical expenses, while the extended PIP covers the rest (so you will be covered 100%). However, all of those medical expenses are subject to the $10,000 maximum limit coverage. You can decide whether to include your family members in this coverage or not. Also, the extended PIP can provide an additional income-loss benefit. 

Let us avoid penalties

It is  important to maintain the required insurance coverage throughout the registration period or your driving privilege and license plate may be suspended for up to three years. The best practice is to comply with the FLHSMV and: “Turn in your license plate at your nearest driver license office and motor vehicle service center or Tax Collector’s office BEFORE canceling your insurance to avoid suspension and reinstatement fees”. Please note that failure to maintain the required insurance coverage may result in the suspension of your driver license/registration and a requirement to pay a reinstatement fee of up to $500. We really want to avoid that! On top of that, the insurance carriers can charge you an additional premium for not maintaining continuous coverage on your vehicle insurance.

Our recommendation

We like to encourage our readers, prospects and clients to protect themselves, their assets, and be best prepared with the insurance coverage that is right for them. We believe that with life’s uncertainties, and the risk of losing important things, we should protect our hard-earned assets. 

With Deer Insurance Agency by your side, you can have the peace of mind, confidence, and trust that your insurance needs are well served and protected. Email us at for a free quote customized just for you. 

Happy Holidays! During this Holiday Season we wanted to share some useful tips on safety and fire prevention. As insurance professionals, when we think of holiday decorations we can’t help but to think about the terrible peril of FIRE 🙁 

Fire Facts – December & January

As pointed by the National Fire Protection Association (NFPA), every year fire departments around the country have to respond to fires caused by christmas trees, holiday decorations, candles, fireworks and even our holiday cooking. These are devastating and unfortunate events that inspire us to share fire safety information to help increase awareness and serve as a reminder of measures we can take to prevent and be safe. At the end of the day it could happen to anyone but we really wished it wouldn’t happen to anybody.

Put a Freeze on Winter Fires

We really appreciate the NFPA campaign with the U.S. Fire Administration (USFA) called “Put a Freeze on Winter Holiday”. It contains relevant and precise information about  fire prevention and some facts and statistics to be noticed. You can check it out here: 

homeowners insurance

Winter Holiday Fire Safety Flyer

The USFA has fire prevention materials that are very helpful, especially when it comes to holiday, candle and christmas tree fire safety, among other subjects.  The information below is worth a review and we endorse it with our logo as it adds value to its readers. 













As we do in business, we want to encourage you all to protect yourselves, prevent known hazards like fires, and be prepared and educated especially during this holiday season. We really believe that with life’s uncertainties, we should protect ourselves and be proactive about perils we can prevent. This is a good time to review your Homeowners Insurance policy and make sure your hard earned assets are well protected. We wish you all a Merry Christmas and a Happy New Year! 

In countries around the world, October is the Breast Cancer Awareness Month.  Is a month where people around the globe come together to increase attention, support, and awareness of breast cancer. It unites people on the importance of early detection and education about this disease. We wear pink ribbons or clothes to show our support and help increase awareness. If you want to learn more about the Pink Ribbon Story, check out this link.

October is also my birthday month. It’s a month that inspires me to deeply reflect on my life and be grateful for every day that I have lived. My birthday makes me hopeful for the future and very appreciative of the importance of good health in our lives. My deepest desires are Life and Health for my daughter, my husband, our family, our loved ones, our team, our friends, our clients, and well, everybody.  I want us all to enjoy our time together as much as we can. 

In our family, we have brave women who have won their battle against breast cancer (even more than once) and we are grateful for them and the help they have received. They have inspired us and showed us that together we can help win the fight against this disease. Undoubtedly, their strong faith was an important factor in overcoming such difficult times. I can’t help but to think about them as real-life superheroes.

auto insurance in FloridaOne good resource to learn more about Breast Cancer is the National Breast Cancer Foundation, Inc., (NBCF). The NBCF provides screening, education, and support for women in need. One good new thing (in this unforgettable year 2020), is that you can choose to donate and decide specifically where your donation goes between:

Screening: Give to our National Mammography and Patient Navigation programs to provide free mammograms and other necessary screenings, while removing barriers in the cancer care system.

Education: Give to our Education & Outreach programs to empower women with the critical information and resources they need to lower their risk and detect breast cancer early.

Support: Give to our Support Services, including HOPE Kits, Metastatic Retreats, and Support Groups, ensuring all women with breast cancer have the emotional support, guidance, and resources to heal.

General Fund: Allow NBCF to direct your funds to the program with the greatest need.

As we do in business, we want to encourage you all to protect yourselves, protect your health, and be prepared and educated on this horrible disease. We really believe that with life’s uncertainties, we should protect ourselves and be proactive with our health. We wish you all well, and tons of Life & Health.

At Deer Insurance Agency, #wecare !


Oftentimes, these two-insurance coverages are thought to be the same coverage.  In reality, each one covers different types of events and they complement each other very well. They are very useful coverages to have in an auto insurance policy. In our beautiful Sunshine State we definitely recommend our customers to have both of them.

Collision Coverage

Under Collision coverage, the insurance company pays for damages if your vehicle overturns or if it collides with another vehicle or object. Collision coverage involves a “deductible” amount you select when you purchase your policy. This deductible, typically $250 or $500, will be deducted from the payment the insurance company will make to repair your damaged vehicle in the event it exceeds the deductible amount. 

How does this Collision Coverage works? 

Imagine you are involved in a car crash that results in $9,500 worth of repairs to your vehicle (hopefully it will never happen) and you have a $500 deductible. The insurance company will pay $9,000 after subtracting your deductible of $500.  

Collision coverage can help you recover for your damages regardless of the other party’s insurance status or even if you were at-fault for the accident. Sadly, some Floridians drive without insurance coverage so having Collision coverage is a good way to protect your vehicle.

Comprehensive Coverage

Under Comprehensive coverage, the insurance company pays for damages caused by an event other than a car collision, such as fire, theft, vandalism, hail, or flood damage. Comprehensive coverage could also cover damages from when you hit an animal while driving. Additionally, if your car is stolen, Comprehensive coverage could cover the cost of a rental vehicle (subject to a daily limit). Like Collision coverage, a deductible usually applies.

It’s important to notice that Comprehensive coverage it’s not the same thing as full coverage. 


According to the Florida Highway Safety and Motor Vehicle, in 2020, we have so far 242,998 crashes in our State, 2,290 fatalities from all crashes, and 150,940 injuries from all crashes.  This year, because of the pandemic, some may say we haven’t been driving as much as other years.  Still, those numbers reflect the sad reality that accidents happen and it is good to be as protected as one can be.

auto insurance



Our Recommendation

We like to encourage our prospects and clients to protect themselves, their assets, and be best prepared with the insurance coverage that is right for them. 

We really believe that with life’s uncertainties, and the risk of losing important things, we should protect our hard-earned assets. With Deer Insurance Agency by your side, you can have the peace of mind, confidence, and trust that your insurance needs are well served and protected. Email us at for a free quote customized just for you. 


For most of us, our pets are family members. We love them. We treasure our time with them. We are happier because of them. We know they wouldn’t harm anyone until they do.

Animal Liability Insurance Coverage

Animal Liability insurance offers coverage for bodily injury and property damages caused by some of your loving pets to a person who doesn’t reside in your home. Some homeowners insurance policies include Animal Liability Insurance Coverage.  Others don’t.  If needed, you can add this coverage to your home insurance policy by an endorsement or you can buy it as a separate insurance policy. This insurance coverage can help you pay medical expenses related to the injury or damages your pet caused. It will provide coverage up to the policy limits. For example, a homeowners insurance policy can give you the option to add an Animal Liability coverage sublimit of $100,000.

We encourage pet owners to research if they already have this coverage, if it’s the right fit for them, or if they need to get one. It is important you know the details of your coverage as it varies between insurance companies.  

Which pets are covered?

homeowners insurance

Sadly, not all pets are covered. Depending on your homeowners insurance company, the Animal Liability Insurance Coverage won’t covered:

  1. Animals owned or kept at the time of the application and not disclosed on the application;
  2. Any  animal with  a  prior  history  of  bites  or attacks  or  that  caused “bodily  injury” or “property damage” to any person property or animal, as established through insurance claims  records,  or  through the  records of local   public   safety,   law   enforcement or other similar regulatory agency;
  3. Any  dogs  of  the  following  breeds  or  any mixture  that  includes  any  of  the  following breeds:

(a) Akita;

(b) American Pit Bull Terrier;

(c) American Staffordshire Terrier;

(d) Catahoula Leopard;

(e) Chow;

(f) Doberman Pinscher;

(g) German Shepherd;

(h) Husky;

(i) Malamute;

(j) Pit Bull;

(k) Presa Canario;

(l) Rottweiler;

(m) Staffordshire Bull Terrier; or

(n) Wolf;

Other animals that are NOT covered are: any reptiles or amphibians; any exotic or non-domestic animals; and any livestock, farm animals, horses, or other saddle animals.

About our Beloved Dogs

Below are some statistics about dog bites that you can view on the Florida Health website.  You should also check out their Tips for Dog Owners and Safety Tips for Adults and Children.


  • Children between 1 and 9 years of age are at the highest risk for dog bites, with boys in this age group at a higher risk than girls?
  • Children under 10 years of age are more likely to be bitten on the head or neck than other age groups?
  • Each year, an average of 2 Floridians die from injuries due to dog bites?
  • Each year, over 600 Floridians are hospitalized due to injuries from dog bites?

An in-depth analysis of 799 dog bites that were reported to Florida Department of Health in Bay County, Florida from January 1, 2009 through December 31, 2010 found that:

  • Children less than 6 years old and boys from 6–14 years of age were the two groups at greatest risk of being bitten by a dog. 
  • Most dog bites (86 percent) which involved children less than 6 years old were from dogs known to the family, and more than half occurred in the home.
  • The cause of bites of over one third (39 percent) of children less than 6 years old was unknown, suggesting some young children may have been unsupervised when in contact with dogs.
  • More than half of dog bites involving persons 15 years and older occurred when the victim attempted to break up a dog fight. These incidents occurred somewhat more frequently in the home or on the dog owner’s property (55 percent) but also occurred frequently off the property. 
  • Across all age groups, the most common cause of dog bites (26 percent) was inappropriate behavior management (interacting with the dog while it was eating food, chewing on a toy, roughhousing, or touching or moving the dog against its will). These types of bites occurred most frequently in the dog owner’s home or on their property (71 percent of cases). 
  • Another common cause of dog bites was protective behavior (24 percent of cases), which occurred regularly both on and off the dog owner’s property. 
  • Dogs that were off their owner’s property and off-leash were the source of approximately one third (32 percent) of all dog bites reported, and most (89 percent) involved dogs unknown to the victim.

Data extracted from: Matthias J, M Templin, MM Jordan, D Stanek. Cause, setting and ownership analysis of dog bites in Bay County, Florida from 2009 to 2010. Zoonoses and Public Health. published on-line 8 Apr 2014: DOI: 10.1111/zph.12115.

Our Recommendation

In 2019, the average cost per claim of a dog bite (Nationwide) was $44,760.00. This is NO small amount.  The good thing is, you can protect yourself, your assets, and be prepared just by letting us review your homeowners policy to verify that you have the Animal Liability Insurance Coverage. Keep in mind, this is completely FREE and we do it because we like helping others to be properly insured.     

With life’s uncertainties and the risk of losing important things, we should protect our hard-earned assets. With Deer Insurance Agency by your side, you can have the peace of mind, confidence, and trust that your insurance needs are well served and protected. Email us at for a free customized quote for you. 

The Basics

When it comes to automobile liability exposure, Florida has a no-fault system. Basically, every insured driver purchases the required insurance by law for THEIR own protection. This way, those who are paying for the coverage are going to be covered, regardless of fault.

Insurance Coverage Required under Florida Law

Personal Injury Protection (PIP) is an obligatory insurance coverage for automobiles that are registered and licensed in Florida. Non-commercial motorists are required by law to carry a minimum of $10,000 of PIP.  The PIP coverage will pay for 80% of injured car occupants’ medical bills and 60% of lost wages, no matter who was at fault.  

What is the use for the Medical Payments Coverage?

Medical Payments coverage applies no matter who is at fault and covers the cost of a reasonable and necessary medical care provided to you as the result of a car accident. The coverage is often limited to a specific time period following the accident (usually three years) and the amount of coverage you choose when you purchased the policy.

Why would I want this coverage?

As mentioned before, PIP only covers 80% of medical bills directly related to injuries sustained in a car accident. So, it is not going to cover 100%.  Then, what happens to the 20% not covered by PIP? You can use the Medical Payments Coverage to supplement that gap of coverage.  That way, you are better covered and regardless of who was at fault.  

Is it worth it? 

PIP and the Medical Payments Coverage will undoubtedly provide you with more money to cover for medical expenses related to an auto accident. It will give you peace of mind and security in a moment of vulnerability.  It is in an unfortunate scenario of being unprotected for those medical bills that one really wishes to have bought that extra coverage. Unfortunately, by then, it is “too little, too late” (and no, I am not talking about the JoJo song but here is the link in case you want to see it).

Remember, sadly, an auto accident can happen to anyone at any time.  You cannot control other people’s insurance coverage, financial situation or actions on the road.  But you can protect yourself, your assets and be best prepared.

With life’s uncertainties, and the risk of losing important things, we should protect our hard-earned assets. With Deer Insurance Agency by your side, you can have peace of mind, confidence, and trust that your insurance needs are well served and protected. Email us at for a free quote customized for you. 

In our beautiful Sunshine State, you do not need Uninsured/Underinsured Motorist insurance coverage to be in compliance with state law. Then, why buy it? Why spend money (or the way I see it, “invest”) in that extra auto insurance coverage? Well, simple. Because it will protect YOU. You buy it to protect yourself from other drivers on the road.

And Here’s Why

Uninsured/Underinsured Motorist coverage pays for damages that you are legally entitled to recover for your bodily injury. In general, this coverage provides what you would received from the other person’s insurance company had that person been insured (i.e., in the case of an uninsured motorist that caused you the damages). This coverage may also protect you if the person who caused the damage does not have enough limits of insurance (i.e., in a scenario with an underinsured motorist that caused you damages). 

Basically, is an additional insurance coverage for your losses in the event that you are injured in a car accident and the other driver does not have insurance, or the other driver does not have an adequate amount of insurance to cover your bodily injury damages.  But really, what are the odds of that happening? Sadly, a lot! According to Insurify Insights (updated on May 12, 2020):

Florida has the highest percentage of uninsured drivers out of any other state in the nation, with over one in four drivers operating a vehicle without insurance. Drivers in Florida face lesser fines for this infraction than drivers in other states, with fines at $150 for the first infraction. Other consequences of driving without insurance in Florida are an SR-22 for up to 3 years, registration suspension, license suspension, and confiscated plates.” [Our emphasis]

Also, as you can see in the graphic below, Florida is the state with the most uninsured motorists:

Our Recommendation

An auto accident can happen to anyone. Even the best drivers are not exempt of this risk.  You can control your driving but not everyone else’s around you. You do not know who is uninsured, underinsured or properly insured. But you can protect yourself. You can have peace of mind, protect your assets, and be prepared. So make sure you include Uninsured/Underinsured Motorist Coverage in your auto insurance policy because it is better to have it and not needed, than to needed it and not have it. 

With life’s uncertainties and the risk of losing what we value and care for, we should protect it! With Deer Insurance Agency by your side, you can have peace of mind, confidence, and trust that your insurance needs are well served and protected. Email us at for a free quote customized for you.