MEET OUR FOUNDER

With over 16 years of experience in the insurance industry, Ariel Rivera has been an independent insurance agency owner since starting his professional career. In 2004, he founded his first insurance agency Ariel Rivera & Asociados, Inc., in San Juan, Puerto Rico specializing in commercial and personal lines. In 2019, he decided to expand and move to Florida and founded Deer Insurance Agency, LLC, in Jacksonville. His mission is to become the go-to independent insurance agency in Saint Johns County for new home buyers. By partnering with loan officers and real estate professionals, this home, flood, and auto insurance agency focuses on helping clients fulfill their dream of acquiring a new home.
His insurance technical knowledge and expertise, has helped over 5,000 clients throughout his career. He carries most of the top insurance designations in the industry, and serves in multiple boards with different insurance industry organizations like The National Association of Professional Insurance Agents (PIA), and the American Insurance, Marketing, and Sales Society (AIMS Society), between others. His dedication to his team, his clients, and the insurance community, has always been a top priority for him.
He is also a speaker, presenter, and continuing education (CE) instructor. His love and passion for insurance goes from his agency and his clients, to all over the industry. He loves teaching insurance to his peers and sharing his knowledge and information. When invited to speak at conventions, he loves sharing his strategy of applying kindness and empathy in every insurance transaction. Whether is a sale, a service request, or a claim, to him is all about helping others.
Committed to the growth and development of our agency, Ariel is looking forward to helping thousands of homeowners across Saint Johns County, Florida get the most complete insurance program for their homes and family.
“Being independent allows us to assess our client’s needs and place them with the right insurance company for THEM. We love helping the communities we serve, but especially our schools because children are the future of our country and we have to do it all for them” – Ariel Rivera, September 2019.
INSURANCE & PROFESSIONAL DESIGNATIONS
CIC = Certified Insurance Counselor
CPIA = Certified Professional Insurance Agent
MBA = Masters in Business Administration
PROFESSIONAL AFFILIATIONS AND ASSOCIATIONS
The National Association of Professional Insurance Agents (PIA)
The American Insurance & Marketing Society (AIMS Society)
The National Alliance for Insurance Education & Research
The American Association of Insurance Professionals